Marie has a B. At Hunter packaging design begins with an immersive Sensory and luxury with our clients where the right materials and shapes are matched to the desired sensory cues that trigger a positive response in the mind of the consumer.
Lee studied Food Science at Clemson and NC State University and held several positions involving product development, quality, technical sales, and sensory prior to joining Sensory Spectrum in Carol earned a B. But bridging the gap between the brand and the packaging experience to harness the power of sensory packaging requires a clear understanding of how sensory branding can deliver stronger brand preferences and increased sales.
Joanne has experience in both qualitative and quantitative testing. Her tenure crosses a Sensory and luxury of different company experiences including consumer goods, supplier side business, and consulting. From material research through to manufacturing and finishing processes, our signature approach to integrated sensory packaging is designed to help luxury brand owners leverage the potential that materials have to fine-tune the perceived value of the packaging design and therefore the brand.
CLOSE Annlyse Retiveau Krogmann With a strong background in consumer research and descriptive techniques, Annlyse Retiveau Krogmann has developed skills and expertise in evaluation methods for a diversified array of products — including foods and beverages as well as non-food products, such as home care, air care and personal care products.
Imagine pulling the end of that perfect silky bow to release the delicate smell of chocolate, or the reassuring weight of that exquisite perfume bottle in your hand, or taking a bottle of the finest single malt whiskey from the carefully-crafted wooden box.
Packaging that delivers a sensory experience — auditory, tactile, visual, or olfactory- is as powerful as the brand itself.
Imagine the soft touch of brushed steel, or gently running your fingers on a genuine leather case. Nothing quite like it, is there?
Some companies have come to realise that they already use various sensory identity elements in their branding. Ivy specializes in food descriptive analysis and training food descriptive panels, and has expertise in statistical techniques, including linking consumer and descriptive data.
Her business focus provides maximum benefit for all parties while ensuring that the Sensory and luxury terms and conditions are upheld.
Ivy has an M. Take touch, for example. The more consumers handle a product, the more likely they will purchase that product.
Joanne monitors the flow of work within the consultants, directing incoming projects in a manner that allows each consultant to increase their overall knowledge of sensory methods.
She also holds a M. Amy has explored almost every food and beverage and spent extended time on chocolate, coffee, vanilla, fruits, and dairy.
Her passion for sensory and consumer research all started with a B. Psychological studies have revealed conclusive ties between use of non-visual sensory stimuli and human behaviour.
Her industry background in both food and non-food allows her to offer clients a blend of scientific precision with a real world, practical approach well-suited to the corporate world. However, more often than not such elements fail to translate through to the packaging piece, resulting in failure to build the desired brand engagement with the customer.
Amy has been leading descriptive trainings and workshops, managing consumer studies, interpreting data, and working in the diverse world of consumer qualitative throughout her entire career. Across all product categories, she enjoys uncovering the sensory story underneath the data and revealing the interrelationships between products sensory properties and consumer acceptance and perception.
Research shows that engaging the sense of touch influences sales in a positive manner 1 2. Consulting also expanded her expertise beyond foods to cover personal care products, fragrance, and clothing. As a Director at Sensory Spectrum, Ivy manages a team of consultants whose expertise spans a wide variety of consumer product categories and sensory research techniques.
However, as marketers struggle to break out from the clutter, luxury brand owners have come to realise that visual systems by themselves have limitations.We are proud to add Karma to our stable of luxury brands. This is the first true luxury electric brand.
The Revero combines stunning design and new age technology to create a beautiful and responsible vehicle. Floating: The Basics. Floating is part therapy, part meditation, part transcendence, and all relaxation. Classically known as "sensory deprivation", floatation therapy is suitable for professionals, athletes, meditators and everyone in between.
This is the most luxurious weighted sensory blanket on the market produced by the only official producer of weighted blankets in the world. Please see our other listings for 5/5(1). Sensory Six is a residential and commercial design firm that creates high-end spaces.
Our discriminating clients are people who appreciate luxury and harmony. They expect their spaces at work and at home to be a haven and an inspiration. Mohawk Group offers both hard and soft performance flooring solutions for all commercial environments.
Carol joined Sensory Spectrum in As the Director of Accounting, her duties are varied, in addition to running Sensory Spectrum’s business interests; she is a key liaison to our clients’ purchasing and procurement departments.Download